Since Arriving in Nepal I've Created

11,761  Photographs     |     6  Films



Audience Identification & Content Strategy for Nonprofits

I use Google analytics, social media, and donor surveys to better identify the types of media content that drive my clients' target audiences to action. The media that audiences love varies from nonprofit to nonprofit, but a piece that truly resonates can motivate them to volunteer, share your organization with a friend, or make a donation. Adding audience identification and content strategy  helps us tell the stories that your audience loves.

This approach has transformed the media that I create. It helped me bring greater awareness to the mass rebuilding of schools in Nepal, showed the incredible power of grassroots projects for vulnerable children in rural communities, and tripled a Kickstarter campaign goal that empowers Syrian refugees through employment. I believe that knowing your audience is the most important part of storytelling


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What MY clients say


Crystaline was so patient and made everyone feel comfortable through each part of the process. Since we've posted the video we've seen increased traffic on our website and our social media channels.

Founder & Designer of Resa Living


Crystaline effectively guides her clients through the creative process, even clients like us who have never done a video at this scale. She showed obvious passion for the project by sharing the campaign with her network.

 Cofounder, The ANKA Coop


I really enjoyed working with Crystaline, she is professional and approaches her craft with enthusiasm and skill. She brings a unique perspective through her analysis of what works on media platforms. 

Education Director, Save The Children Nepal



My Story

I’m a professional photographer and filmmaker with more than a dozen years of experience in documentary, nonprofit, and portrait photography. In 2010, I lived through the devastating Haiti earthquake and it changed the way I looked at media, development, and disaster response. I now primarily work with nonprofits, foundations, and social enterprises to find and share their stories. My goal is to craft compelling visual stories for specific audiences to create positive change in the world while also upholding the dignity of those who open their lives to my lens. I love creating stories that deserve to be told and living a life of adventure with my husband and our furry Zambian cat. I am currently based in Kathmandu, Nepal. You can also follow my work at, a site created to inspire and inform humanitarian storytellers around the world.


Image ©Diana Argueta. 


Have an amazing story to tell? Do you want to learn more about audience identification, collaborative editing, or ethical media practices? Let's take your media to the next level.